{"id":863,"date":"2024-02-19T19:20:28","date_gmt":"2024-02-19T17:20:28","guid":{"rendered":"https:\/\/demo.artureanec.com\/themes\/neuros\/the-future-of-ai-emerging-trends-and-technologies-to-watch-copy\/"},"modified":"2024-10-02T08:38:18","modified_gmt":"2024-10-02T08:38:18","slug":"olipop-trade-marketing-campaign","status":"publish","type":"post","link":"https:\/\/tcmbtl.com\/vi\/olipop-trade-marketing-campaign\/","title":{"rendered":"Use case 1: Chi\u1ebfn d\u1ecbch Omni marketing cho Diet Olipop"},"content":{"rendered":"<p><strong>Gi\u1ea3 thuy\u1ebft:<\/strong> <strong>V\u1edbi vai tr\u00f2 l\u00e0 Gi\u00e1m \u0111\u1ed1c Marketing Th\u01b0\u01a1ng m\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc gi\u1ea3i kh\u00e1t \u201cOlipop\u201d, m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 th\u00e2m nh\u1eadp v\u00e0 t\u1ea1o c\u01a1 h\u1ed9i th\u1eed nghi\u1ec7m cho c\u00f4ng th\u1ee9c Diet Olipop m\u1edbi t\u1ea1i c\u00e1c nh\u00e0 h\u00e0ng cao c\u1ea5p \u1edf S\u00e0i G\u00f2n, Vi\u1ec7t Nam. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch TCM c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n n\u00e0y.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. K\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h4>\n\n\n\n<p><strong>M\u1ee5c ti\u00eau:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng th\u00e2m nh\u1eadp v\u00e0 t\u1ea1o c\u01a1 h\u1ed9i d\u00f9ng th\u1eed cho Diet Olipop.<\/li>\n\n\n\n<li>Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng mini tr\u00ean Zalo.<\/li>\n\n\n\n<li>T\u00edch h\u1ee3p d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0o CRMA cho chi\u1ebfn d\u1ecbch Omni.<\/li>\n<\/ul>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1eadn d\u1ee5ng kinh nghi\u1ec7m c\u1ee7a TCM v\u00e0 n\u1ec1n t\u1ea3ng CRMA \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u1ed3ng b\u1ed9.<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i t\u1ea1i c\u1eeda h\u00e0ng, t\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a t\u00e1c \u0111\u1ed9ng.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng mini tr\u00ean Zalo<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u00e1t tri\u1ec3n m\u1ed9t \u1ee9ng d\u1ee5ng mini tr\u00ean Zalo v\u1edbi c\u00e1c t\u00ednh n\u0103ng thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua m\u00e3 QR.<\/li>\n\n\n\n<li>T\u00edch h\u1ee3p \u1ee9ng d\u1ee5ng mini v\u1edbi CRMA \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o d\u00f2ng d\u1eef li\u1ec7u li\u00ean t\u1ee5c.<\/li>\n<\/ul>\n\n\n\n<p><strong>Th\u1ef1c hi\u1ec7n:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Thi\u1ebft k\u1ebf v\u00e0 Ph\u00e1t tri\u1ec3n:<\/strong>\n<ul class=\"wp-block-list\">\n<li>T\u1ea1o \u1ee9ng d\u1ee5ng mini d\u1ec5 s\u1eed d\u1ee5ng v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n\n\n\n<li>T\u00edch h\u1ee3p m\u00e3 QR \u0111\u1ec3 d\u1ec5 d\u00e0ng truy c\u1eadp trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i t\u1ea1i nh\u00e0 h\u00e0ng.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>C\u00e1c t\u00ednh n\u0103ng:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Bi\u1ec3u m\u1eabu thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng: Thu th\u1eadp th\u00f4ng tin v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n\n\n\n<li>N\u1ed9i dung khuy\u1ebfn m\u00e3i: N\u00eau b\u1eadt c\u00e1c l\u1ee3i \u00edch v\u00e0 \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a c\u00f4ng th\u1ee9c Diet Olipop m\u1edbi.<\/li>\n\n\n\n<li>Gamification: Bao g\u1ed3m m\u1ed9t tr\u00f2 ch\u01a1i ho\u1eb7c c\u00e2u \u0111\u1ed1 \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 khuy\u1ebfn kh\u00edch tham gia.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>T\u00edch h\u1ee3p v\u1edbi CRMA:<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ea3m b\u1ea3o \u0111\u1ed3ng b\u1ed9 h\u00f3a d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c gi\u1eefa \u1ee9ng d\u1ee5ng mini tr\u00ean Zalo v\u00e0 CRMA.<\/li>\n\n\n\n<li>T\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 ph\u00e2n lo\u1ea1i ch\u00fang cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp theo.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Ch\u01b0\u01a1ng tr\u00ecnh K\u00edch ho\u1ea1t v\u00e0 Khuy\u1ebfn m\u00e3i t\u1ea1i \u0111i\u1ec3m b\u00e1n<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i t\u1ea1i c\u00e1c nh\u00e0 h\u00e0ng cao c\u1ea5p.<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng kinh nghi\u1ec7m c\u1ee7a TCM \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ho\u1ea1t \u0111\u1ed9ng su\u00f4n s\u1ebb v\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn t\u1ed1i \u0111a.<\/li>\n<\/ul>\n\n\n\n<p><strong>Th\u1ef1c hi\u1ec7n:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>K\u00edch ho\u1ea1t t\u1ea1i hi\u1ec7n tr\u01b0\u1eddng:<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u0110\u00e0o t\u1ea1o c\u00e1c \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00f4ng th\u1ee9c Diet Olipop m\u1edbi v\u00e0 h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng \u0111\u1ebfn \u1ee9ng d\u1ee5ng mini tr\u00ean Zalo qua m\u00e3 QR.<\/li>\n\n\n\n<li>Thi\u1ebft l\u1eadp c\u00e1c gian h\u00e0ng khuy\u1ebfn m\u00e3i v\u1edbi c\u00e1c tr\u1ea1m th\u1eed nghi\u1ec7m Diet Olipop.<\/li>\n\n\n\n<li>Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng qu\u00e9t m\u00e3 QR \u0111\u1ec3 tham gia khuy\u1ebfn m\u00e3i v\u00e0 cung c\u1ea5p ph\u1ea3n h\u1ed3i.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>V\u1eadt ph\u1ea9m khuy\u1ebfn m\u00e3i:<\/strong>\n<ul class=\"wp-block-list\">\n<li>S\u1eed d\u1ee5ng c\u00e1c bi\u1ec3u ng\u1eef, t\u1edd r\u01a1i v\u00e0 tent card n\u1ed5i b\u1eadt \u0111\u1ec3 qu\u1ea3ng b\u00e1 chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n<li>\u0110\u1ea3m b\u1ea3o h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 v\u1eadt ph\u1ea9m khuy\u1ebfn m\u00e3i.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Chi\u1ebfn d\u1ecbch Omni <\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1eed d\u1ee5ng CRMA \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch Omni d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 \u0111\u01b0\u1ee3c thu th\u1eadp.<\/li>\n<\/ul>\n\n\n\n<p><strong>Th\u1ef1c hi\u1ec7n:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng:<\/strong>\n<ul class=\"wp-block-list\">\n<li>S\u1eed d\u1ee5ng CRMA \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c email v\u00e0 SMS theo d\u00f5i c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb \u1ee9ng d\u1ee5ng mini tr\u00ean Zalo.<\/li>\n\n\n\n<li>Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean t\u01b0\u01a1ng t\u00e1c v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>T\u01b0\u01a1ng t\u00e1c Omni-Channel:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Chi\u1ebfn d\u1ecbch Email: G\u1eedi b\u1ea3n tin, \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n v\u00e0 c\u1eadp nh\u1eadt v\u1ec1 Diet Olipop.<\/li>\n\n\n\n<li>Chi\u1ebfn d\u1ecbch SMS: Chia s\u1ebb khuy\u1ebfn m\u00e3i t\u1ee9c th\u00ec v\u00e0 nh\u1eafc nh\u1edf v\u1ec1 c\u00e1c s\u1ef1 ki\u1ec7n s\u1eafp t\u1edbi.<\/li>\n\n\n\n<li>M\u1ea1ng x\u00e3 h\u1ed9i: S\u1eed d\u1ee5ng CRMA \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 l\u1eadp l\u1ecbch c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook v\u00e0 Instagram \u0111\u1ec3 duy tr\u00ec s\u1ef1 t\u01b0\u01a1ng t\u00e1c.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft:<\/strong>\n<ul class=\"wp-block-list\">\n<li>T\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft cho nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao.<\/li>\n\n\n\n<li>Cung c\u1ea5p ph\u1ea7n th\u01b0\u1edfng v\u00e0 \u01b0u \u0111\u00e3i cho c\u00e1c giao d\u1ecbch l\u1eb7p l\u1ea1i v\u00e0 c\u00e1c giao d\u1ecbch tr\u00f4ng qua gi\u1edbi thi\u1ec7u t\u1eeb ng\u01b0\u1eddi \u0111\u00e3 mua tr\u01b0\u1edbc.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 B\u00e1o c\u00e1o<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o c\u1ee7a CRMA \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/li>\n<\/ul>\n\n\n\n<p><strong>Th\u1ef1c hi\u1ec7n:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Thu th\u1eadp d\u1eef li\u1ec7u:<\/strong>\n<ul class=\"wp-block-list\">\n<li>T\u1eadp h\u1ee3p d\u1eef li\u1ec7u t\u1eeb t\u01b0\u01a1ng t\u00e1c \u1ee9ng d\u1ee5ng mini tr\u00ean Zalo, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch Omni.<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng CRMA \u0111\u1ec3 thu th\u1eadp v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u t\u1eadp trung.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 ch\u00ednh nh\u01b0 t\u1ef7 l\u1ec7 thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Gi\u00e1m s\u00e1t hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng k\u00eanh v\u00e0 c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a chi\u1ebfn d\u1ecbch.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>B\u00e1o c\u00e1o:<\/strong>\n<ul class=\"wp-block-list\">\n<li>T\u1ea1o c\u00e1c b\u00e1o c\u00e1o to\u00e0n di\u1ec7n cho \u0111\u1ed9i ng\u0169 marketing c\u1ee7a Olipop.<\/li>\n\n\n\n<li>Cung c\u1ea5p th\u00f4ng tin v\u00e0 khuy\u1ebfn ngh\u1ecb d\u1ef1a tr\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/li>\n\n\n\n<li>L\u00ean l\u1ecbch c\u00e1c cu\u1ed9c h\u1ecdp \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 ti\u1ebfn \u0111\u1ed9 chi\u1ebfn d\u1ecbch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c khi c\u1ea7n.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">L\u1ee3i \u00edch ch\u00ednh cho Olipop<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ti\u1ebfp c\u1eadn Marketing T\u00edch h\u1ee3p:<\/strong> S\u1ef1 k\u1ebft h\u1ee3p li\u1ec1n m\u1ea1ch gi\u1eefa marketing t\u1ea1i hi\u1ec7n tr\u01b0\u1eddng v\u00e0 t\u01b0\u01a1ng t\u00e1c k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a ph\u1ea1m vi v\u00e0 t\u00e1c \u0111\u1ed9ng.<\/li>\n\n\n\n<li><strong>T\u0103ng c\u01b0\u1eddng T\u01b0\u01a1ng t\u00e1c Kh\u00e1ch h\u00e0ng:<\/strong> C\u00e1c t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng b\u1ec1n v\u1eefng.<\/li>\n\n\n\n<li><strong>Quy\u1ebft \u0111\u1ecbnh D\u1ef1a tr\u00ean D\u1eef li\u1ec7u:<\/strong> C\u00e1c th\u00f4ng tin h\u1eefu \u00edch t\u1eeb d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng th\u1ed1ng nh\u1ea5t \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing th\u00f4ng minh.<\/li>\n\n\n\n<li><strong>T\u0103ng c\u01b0\u1eddng Doanh s\u1ed1 v\u00e0 Kh\u00e1ch h\u00e0ng Th\u00e2n thi\u1ebft:<\/strong> M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 th\u00fac \u0111\u1ea9y th\u1eed nghi\u1ec7m, t\u01b0\u01a1ng t\u00e1c v\u00e0 s\u1ef1 trung th\u00e0nh l\u00e2u d\u00e0i cho c\u00f4ng th\u1ee9c Diet Olipop m\u1edbi.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">K\u1ebft lu\u1eadn<\/h3>\n\n\n\n<p>B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng kinh nghi\u1ec7m s\u00e2u r\u1ed9ng c\u1ee7a TCM v\u00e0 c\u00e1c t\u00ednh n\u0103ng ti\u00ean ti\u1ebfn c\u1ee7a n\u1ec1n t\u1ea3ng CRMA, Olipop c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c n\u00e2ng cao s\u1ef1 x\u00e2m nh\u1eadp v\u00e0 th\u1eed nghi\u1ec7m c\u00f4ng th\u1ee9c Diet Olipop m\u1edbi t\u1ea1i c\u00e1c nh\u00e0 h\u00e0ng cao c\u1ea5p \u1edf S\u00e0i G\u00f2n. C\u00e1ch ti\u1ebfp c\u1eadn t\u00edch h\u1ee3p n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi b\u01b0\u1edbc, t\u1eeb vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, \u0111\u1ec1u \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng t\u1ed1i \u0111a.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hypothesis: As the Trade Marketing Manager of soft drink brand called &#8220;Olipop&#8221;, your goal is to enhance penetration and create trials for the new Diet Olipop formula across high-end restaurants in Saigon, Vietnam. Here\u2019s how TCM can handle this project. 1&#8230;.<\/p>","protected":false},"author":1,"featured_media":16535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[45,44,43],"class_list":["post-863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omni-channel","tag-integration","tag-omni-channel","tag-trade-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/tcmbtl.com\/vi\/wp-json\/wp\/v2\/posts\/863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tcmbtl.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tcmbtl.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tcmbtl.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tcmbtl.com\/vi\/wp-json\/wp\/v2\/comments?post=863"}],"version-history":[{"count":7,"href":"https:\/\/tcmbtl.com\/vi\/wp-json\/wp\/v2\/posts\/863\/revisions"}],"predecessor-version":[{"id":18087,"href":"https:\/\/tcmbtl.com\/vi\/wp-json\/wp\/v2\/posts\/863\/revisions\/18087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tcmbtl.com\/vi\/wp-json\/wp\/v2\/media\/16535"}],"wp:attachment":[{"href":"https:\/\/tcmbtl.com\/vi\/wp-json\/wp\/v2\/media?parent=863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tcmbtl.com\/vi\/wp-json\/wp\/v2\/categories?post=863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tcmbtl.com\/vi\/wp-json\/wp\/v2\/tags?post=863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}