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With over 5 years of experience navigating and growing in the agency world, Tri is a seasoned Planner who has contributed to numerous large-scale communication campaigns — spanning events, brand activations, music shows, and virtual productions. He’s not just an idea generator, but a strategic partner to brands, known for deeply understanding briefs, distilling meaningful insights, and transforming them into creative proposals with real impact.

Armed with a result-driven mindset, practical creativity, and a solid ability to craft compelling proposals from structure to presentation, Tri also excels in supporting video production and leveraging modern AI tools. For him, every project is more than just a task — it's a chance to create communication work that he and his team can truly be proud of.