AIM Academy: Awaken The Lions 2026

Awaken The Lions 2026 is a dynamic event series combining a Marketing & Communications competition with immersive experiences for university students, jointly organized by TCM Marketing Group and AIM Academy.

Under the theme “Voice Your Dream,” the program inspires young talents to unleash their creativity, explore career opportunities, and pursue their passions through two key events: Discovery Day, an interactive learning and exploration festival, and Grand Finale, where outstanding teams showcase their ideas and tackle real-world brand challenges.

In collaboration with AIM Academy, TCM leads event planning, creative experience development, production, and on-site operations, delivering an engaging and inspiring journey for the next generation of MarCom talents.

Objectives

Inspire and Empower Young MarCom Talents: Provide a dynamic platform for students to explore their potential, develop creative thinking, and gain hands-on experience in Marketing & Communications.
Enhance Brand Awareness and Engagemenz: Increase awareness of Awaken The Lions 2026 through interactive activities and immersive experiences, encouraging student participation and building a vibrant community.
Connect Students with Industry Professionals and Brands: Bridge the gap between academic learning and real-world industry challenges, creating opportunities for students to learn, connect, and grow.
Deliver Memorable and Engaging Experiences: Combine education, entertainment, and creative brand activations to create meaningful experiences that inspire and engage the next generation of MarCom talents.

Highlights

Discovery Day – Explore, Learn & Get Inspired: An exciting student festival held in Ho Chi Minh City and Hanoi, featuring interactive activities, creative challenges, and hands-on experiences that encourage students to discover their potential and explore the MarCom industry.
Grand Finale – Where Young Talents Shine: The ultimate competition stage where outstanding teams showcase innovative ideas, defend their strategies, and tackle real-world marketing challenges presented by brands.
Interactive Experience Zones – Learn Through Play: A series of engaging activities across Finance, Living, Energy, Career, and Creative Zones, combining entertainment, creative thinking, and interactive brand experiences.
Learning Zone & Inspirational Talks – Empower Future Talents: Practical workshops, skill-building sessions, and inspiring talks with industry professionals and special guests, helping students gain valuable insights and develop essential skills.
Engaging Activities & Rewards – Make Every Moment Count: Interactive challenges, badge-collecting activities, exclusive rewards, and Meet & Greet opportunities designed to encourage participation and create memorable student experiences.