Kun Doctor: Scientific Conference – Enhancing nutritional knowledge for eye protection in Vietnamese children

Kun Doctor: Scientific Conference – Enhancing nutritional knowledge for eye protection in Vietnamese children

TCM is honored to partner with LOF International Milk Joint Stock Company in organizing a seminar and signing a cooperation agreement with the Central Health Education and Communication Center, Ministry of Health (T5G); the National Eye Hospital; the Institute of Applied Medicine, and the international organization GMP Dairy New Zealand to work together towards a healthier Vietnam. This initiative aims to raise community awareness, especially by promoting activities that enhance understanding of the importance of caring for and nurturing healthy eyes for Vietnamese children.

As part of this effort, a nationwide community campaign titled ‘Bright Eyes, Bright Future’ will be launched by the Kun Doctor brand, aiming to raise public awareness about the importance of protecting children’s eye health.

Objectives

Health education and communication aimed at the community to provide superior nutritional solutions for Vietnamese children.
Promote engagement with the KUN DOCTOR EYE MAX brand, a pioneering product line offering specialized nutritional solutions tailored to the specific needs of Vietnamese children.

Execution

Event Planning: Develop a comprehensive plan for the event, including the production and installation of items and the operation of the program.
Activities: Communicate through seminars sharing about the product, and engage in educational and entertainment activities.
Production Management: Efficiently manage production costs to ensure a high-quality experience while maintaining budget constraints.
On-Site Execution: Seamlessly execute on-site activities with precise coordination and management to ensure the event runs smoothly.

Highlights

National Educational Program: Organize seminars and discussions with leading experts in health and nutrition to provide accurate and useful information on protecting children’s eye health.
Multi-Channel Communication Campaign: Launch a widespread communication campaign through television, radio, print media, and social networks to raise community awareness about the importance of eye care for children.
Special Product KUN DOCTOR EYE MAX: Introduce and promote the KUN DOCTOR EYE MAX brand, a pioneering nutritional product line specifically designed to meet the nutritional needs for children’s eye health.
Community Interactive Activities: Organize free eye exams for children and nutrition consultation events, helping parents understand how to care for their children’s eyes and access quality health care services.
Useful Educational Materials: Publish educational materials including articles, instructional videos, and infographics on eye health care, providing clear and practical information for parents and teachers.
Collaboration with Reputable Health Organizations: Collaborate with reputable health organizations such as the Central Health Communication Center (T5G), the Central Eye Hospital, the Institute of Applied Medicine, and international organizations like GMP Dairy New Zealand, ensuring the program is supported by leading health experts and institutions.
Awareness and Engagement Strategy: Develop community outreach strategies to raise awareness and encourage active participation from parents in caring for children’s eye health.
Enhancing Children’s Nutritional Quality: Offer superior nutritional solutions and improve health service quality to help children develop comprehensively and effectively protect their eye health.