BIOFERMIN FESTIVAL: Official Launch Event in Vietnam
BIOFERMIN FESTIVAL is the official launch event of BIOFERMIN – Japan’s No.1 probiotic, brought to Vietnam by DHG Pharma. Inspired by the cherry blossom festival, the event not only introduces the product to key customers but also offers a vibrant cultural experience with traditional performances, interactive games, and exciting gifts. It is a special occasion to connect, show appreciation, and explore new opportunities with long-term partners.
- Officially launch BIOFERMIN – Japan’s No.1 probiotic – in the Vietnamese market.
- Provide key customers with detailed insights into the product’s ingredients, benefits, and brand message.
- Create opportunities for guests to experience the product firsthand, build connections, and explore potential business collaborations.
- Strengthen bonds and express appreciation to valued partners through a vibrant, culturally rich festival atmosphere.
- Cherry Blossom Festival Photo Zone: A beautifully decorated check-in area inspired by Japan’s cherry blossom festivals offered guests the perfect photo opportunity while reinforcing the brand’s festive and cultural essence.
- Taiko Drum Opening Performance: The event kicked off with an energetic Taiko drum performance – a symbol of Japanese tradition – setting the tone with powerful rhythms and cultural flair.
- Interactive Japanese Cultural Games: Guests enjoyed a series of fun and engaging activities such as origami folding, Japanese calligraphy, trivia games about Japan and Biofermin, fostering connection and excitement.
- Product Launch Moment: Biofermin was officially introduced to the Vietnamese market through an impressive presentation combining light, music, and storytelling to highlight the product’s mission and benefits.
- Yosakoi Dance Performance: A vibrant Yosakoi dance performance brought the festive spirit to life, showcasing traditional Japanese energy through colorful costumes and dynamic choreography.
- Lucky Draw: Attendees had the chance to win attractive gifts through a lucky draw, adding surprise and joy to the overall experience.
- Locations: HCMC, Can Tho, Ha Noi, Da Nang
- Event time: 4,5/2025
- Number of participants: ~200 people/show
