Kun – Foster brand engagement among children and their families.
TCM was tasked to plan and execute a series of kid marathon events across Vietnam for Kun, a leading dairy product brand for children. The primary objectives were to engage young consumers, create memorable brand experiences, and drive sales during the promotional period. Over 30 events were conducted nationwide, featuring a variety of engaging activities for kids, effectively managing production costs, and leaving a lasting impression on both children and parents.
Objectives
- Engagement: Foster brand engagement among children and their families through interactive and enjoyable activities.
- Brand Awareness: Enhance brand visibility and create positive associations with Kun’s dairy products.
- Sales Promotion: Drive sales growth by leveraging the marathon events as a promotional platform.
Execution
- Event Planning: Comprehensive planning of marathon events, including route selection, safety measures, and logistical arrangements.
- Kids’ Activities: Organizing a variety of engaging activities such as games, educational sessions, and entertainment tailored for children.
- Production Management: Efficiently managing production costs to ensure a high-quality experience while maintaining budgetary constraints.
- On-Ground Execution: Seamlessly executing on-ground activities with precise coordination and management, ensuring smooth event operations.
- Promotion Integration: Integrating promotional strategies with the events to maximize sales impact, including product sampling, discount offers, and interactive branding.
Results
- Nationwide Reach: Successfully conducted over 30 events across various cities in Vietnam, reaching a wide audience.
- Positive Brand Experience: Created memorable and enjoyable experiences for children and their parents, fostering positive brand associations.
- Sales Growth: Achieved significant sales increase during the promotional period, demonstrating the effectiveness of the marathon events in driving consumer purchases.
- Cost Efficiency: Controlled production costs effectively, delivering high-quality events within the allocated budget.
