Kun – Foster brand engagement among children and their families.
TCM was tasked to plan and execute a series of kid marathon events across Vietnam for Kun, a leading dairy product brand for children. The primary objectives were to engage young consumers, create memorable brand experiences, and drive sales during the promotional period. Over 30 events were conducted nationwide, featuring a variety of engaging activities for kids, effectively managing production costs, and leaving a lasting impression on both children and parents.
- Nationwide Reach: Successfully conducted over 30 events across various cities in Vietnam, reaching a wide audience.
- Positive Brand Experience: Created memorable and enjoyable experiences for children and their parents, fostering positive brand associations.
- Sales Growth: Achieved significant sales increase during the promotional period, demonstrating the effectiveness of the marathon events in driving consumer purchases.
- Cost Efficiency: Controlled production costs effectively, delivering high-quality events within the allocated budget.
Mini-Marathons and Fun Runs: Kids participate in engaging, fun-run-style races, tailored to different age groups, promoting physical activity and healthy lifestyles.
Interactive Game Zones: Play areas with themed games related to Kun’s products, providing a hands-on experience for children, while also subtly reinforcing the brand message.
Brand Mascot Appearances: Kun mascots interacting with kids, posing for photos, and engaging with the audience, creating a friendly and memorable experience.
Music and Entertainment Performances: Featuring child-friendly musical acts, dance performances, or magic shows to keep families entertained throughout the event.
Product Sampling & Promotions: Offering free samples of Kun’s latest products to both kids and parents, along with exclusive promotions or discount coupons to drive immediate purchases.
Prize Giveaways & Competitions: Contests and games with Kun-branded prizes to keep the excitement going and ensure a lasting impression.
- Nationwide Reach: Successfully conducted over 30 events across various cities in Vietnam, reaching a wide audience.
- Positive Brand Experience: Created memorable and enjoyable experiences for children and their parents, fostering positive brand associations.
- Sales Growth: Achieved significant sales increase during the promotional period, demonstrating the effectiveness of the marathon events in driving consumer purchases.
- Cost Efficiency: Controlled production costs effectively, delivering high-quality events within the allocated budget.
