Aeon Mall Long Bien: Culture Decoration 2024

Aeon Mall Long Bien: Culture Decoration 2024

TCM is honored to collaborate with Aeon Mall in creating decoration displays that are rich in Vietnamese cultural identity. Each design is crafted to highlight the unique characteristics of the three regions—North, Central, and South—featuring woven bamboo and rattan items that emphasize the beauty of traditional craftsmanship and foster a sense of national pride.

Objectives

Celebrate Cultural Identity: Showcase decorative products that reflect the cultural and artistic characteristics of Vietnam’s three regions—from North to South—helping customers gain a deeper understanding and appreciation of national cultural identity.
Promote Traditional Craftsmanship: Raise awareness about the value of traditional crafts such as bamboo and rattan weaving, encouraging the preservation and development of local skills and crafts.
Foster National Pride: Contribute to building and strengthening national pride by introducing and promoting distinctive Vietnamese handicrafts.
Create Attraction in the Shopping Center: Enhance the appeal of Aeon Mall by creating a captivating display that attracts customer attention and enriches the shopping experience with unique and meaningful decorative products.

Execution

Research and Design: Begin by researching the cultural and traditional characteristics of the three regions: North, Central, and South Vietnam. Designers will work closely with local artisans to develop decorative product designs that embody the cultural identity of each region, focusing on the craftsmanship and quality of traditional bamboo and rattan products.
Production and Crafting: Proceed with the production of decorative items in traditional craft workshops. This process will involve selecting high-quality materials and meticulously crafting each product to ensure it meets aesthetic and durability standards.
Setting Up the Display Space: Design and arrange the display space at Aeon Mall to highlight the decorative products. The space will be decorated to reflect the cultural themes of the three regions, including distinct areas for the North, Central, and South, with corresponding products and decorative elements.
Promotion and Communication: Launch promotional campaigns to attract visitors, utilizing social media, online advertising, and on-site communication. Provide information about related activities and events to generate interest and excitement for the exhibition.